Visa has introduced a new advisory practice aimed at helping organizations harness the transformative power of artificial intelligence. This initiative is backed by the company’s extensive expertise developed over three decades and significant financial investments.
The AI Advisory Practice leverages Visa Consulting & Analytics’ global network, which includes over 1,000 consultants, data scientists, and product specialists operating from 75 locations across six continents. This diverse team is dedicated to guiding clients through the complexities of the AI landscape, including the implications and applications of generative AI.
VCA provides a comprehensive suite of services designed to support clients at every stage of their AI journey. This includes everything from initial discovery and strategic planning to implementation, all rooted in a solid framework of strategy development, capability assessment, and model design.
Visa emphasizes a collaborative approach that aids clients in establishing their own responsible AI strategies. This enables organizations to utilize AI more effectively to achieve various business objectives, including market expansion, product innovation, customer acquisition, enhanced engagement, and improved authorization and fraud management.
Carl Rutstein, the global head of advisory services at Visa, remarked, “AI is not merely reshaping industries—it is revolutionizing them. The payments sector is particularly positioned at the forefront of this change. Visa’s commitment extends beyond using AI to enhance payment experiences; our advisory services are focused on empowering clients to grow and innovate in how they interact with their customers through acquisition, engagement, retention, and risk management.”