Visa has unveiled plans for two significant advancements in payments: agentic commerce and stablecoins.
At its global product drop this week, Visa introduced Visa Intelligent Commerce, harnessing AI technology for enhanced shopping experiences. Partnerships with Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, and Stripe have been formed to support this initiative.
Visa’s Chief Product and Strategy Officer, Jack Forestell, stated, “Soon people will have AI agents browse, select, purchase, and manage transactions on their behalf. These agents must gain the trust of users, banks, and sellers alike.”
Forestell added, “Just like the shift from physical shopping to online, and then mobile, Visa is establishing a new standard for an evolving era of commerce. Visa Intelligent Commerce enables AI agents to shop and buy based on consumer preferences, with limits set by each individual.”
The offering includes AI-ready cards that utilize tokenized digital credentials instead of traditional card details, AI-driven personalization based on consumer-shared spending data, and AI payments where consumers define spending limits and conditions for their agents.
This announcement coincided with Mastercard and PayPal revealing their own plans for agentic commerce, as major payment players prepare for anticipated growth in this area.
Additionally, Visa announced a partnership with Stripe-owned Bridge to expand the availability of stablecoin-linked cards. This new product will allow fintech developers using Bridge to offer Visa cards linked to stablecoins to customers across multiple countries via a single API integration, enabling purchases at any merchant that accepts Visa.
Forestell remarked, “We’re focused on integrating stablecoins into Visa’s network in a frictionless and secure manner. Partnering with Bridge is a significant step toward making stablecoins practical for everyday use, providing consumers with more options for managing and spending their money.”
Furthermore, Visa has partnered with World, a biometric ID company known for its eyeball-scanning technology, to launch a crypto-to-fiat debit card.