Visa is expanding its Click to Pay online checkout service across the Asia Pacific region through partnerships with C2P, Adyen, AsiaPay, and Worldpay.
Click to Pay eliminates the need for customers to manually enter their card information, allowing them to access their saved, tokenized payment details using a mobile number or email address. According to Visa, this reduces cart abandonment and enhances security, with merchants seeing an average increase of 2.5% in payment success rates.
The Click to Pay system is browser- and device-agnostic, supporting biometric authentication through passkeys. Visa states that this makes e-commerce transactions as convenient as contactless payments.
TR Ramachandran, head of product and solutions for APAC at Visa, commented, “Through strategic collaborations with 2C2P, Adyen, AsiaPay, and Worldpay, we are helping merchants increase sales, enabling banks to deepen customer engagement, and providing consumers with quicker, secure checkouts.”