UniCredit is taking a significant step forward in accessibility by enhancing all its debit, credit, and prepaid cards with innovative features designed by Mastercard specifically for individuals who are blind or visually impaired.
The Italian bank has recently joined the ranks of institutions adopting the Mastercard Touch Card design, which incorporates a unique system of side notches that enables customers to distinguish between cards solely by touch. This new initiative is currently being implemented in Italy, with plans to gradually roll out approximately 20 million upgraded cards throughout 2024 across all twelve countries in which UniCredit operates. Notably, these cards will be manufactured from recycled PVC, reinforcing the bank’s commitment to sustainability.
Alberto Palombi, the Head of Group Payment Solutions at UniCredit, emphasized the bank’s dedication to inclusivity, stating, “Empowering our communities means ensuring that everyone has access to the financial tools they need. We are proud to announce the integration of notches into our cards for our blind and partially sighted customers, which have also been made using certified sustainable materials.
“Banks have a vital role in fostering a better world, and this initiative highlights our commitment to supporting all customers.”