Zero, a UK finance app aimed at environmentally conscious young people, has partnered with several technology companies leading up to its launch later this year.
Founded by Richard Theo, the creator of Wealthify, B Corp certified Zero is set to operate under e-Money regulations and is designed for individuals aged 21-31. The app features a card, personal current account, and a focus on sustainability.
Zero will analyze users’ spending patterns to highlight aspects of their lifestyle that contribute to climate change, with the goal of educating them on their consumption and environmental impact. The app will provide personalized insights and recommendations to help users reduce their carbon footprint and promote eco-friendly practices.
Ahead of its launch, Zero has secured partnerships with Mastercard, Transact Payments, Flagright, Marqeta, TAG Systems, Onfido, Kani, and Plaid.
Theo, a successful entrepreneur behind Wealthify, ActiveQuote, and Fintech Wales, finalized a seed funding round for Zero last year and is currently raising further investment.
“We’re aiming to fill a much-needed gap between best-in-class digital finance features and effortless sustainability that simply isn’t currently available to our Gen Zero target market of four million climate-active 18-34 year old Gen-Z and Millennial consumers,” says CEO Theo.
For more on sustainable finance innovations, visit Finextra’s annual Sustainable Finance Live conference, happening on 8 October 2024.