Credit bureau TransUnion has launched an innovative cloud-based platform, OneTru, designed to enhance data and analytics for financial institutions through advanced artificial intelligence.
The OneTru platform integrates disparate data and analytical resources related to credit risk, marketing, and fraud prevention into a cohesive, layered system. This comprehensive environment is built on TransUnion’s robust hybrid-cloud infrastructure.
Leveraging AI and machine learning technologies acquired through TransUnion’s 2021 purchase of Neustar for over $3 billion, OneTru is poised to revolutionize data management. According to Venkat Achanta, Chief Technology, Data, and Analytics Officer at TransUnion, “OneTru’s capabilities, driven by AI and machine learning, will enable our clients to dismantle data silos and fully utilize the vast information available in today’s digital landscape.”
Achanta emphasizes that this platform goes beyond conventional identity graphs, which rely solely on explicit data and deterministic links. Clients will gain access to knowledge graphs that harness a wider spectrum of information, allowing them to draw logical conclusions from both structured and unstructured data, thereby adding depth and context to their insights.
TransUnion asserts that OneTru’s AI functionalities will enhance identity resolution in fraud-related scenarios by effectively linking traditional structured data, such as offline identities, with unstructured data, including behavioral patterns and device characteristics.