Fintilect, a transatlantic collaboration of three fintech companies under the ownership of Parabellum Investments, has officially launched to offer banks a comprehensive array of AI-enhanced customer engagement tools.
This venture combines the strengths of the UK-based firm ieDigital, the AI-driven recommendation engine Abaka, and Connect FSS, a specialist in digital transformation for the US credit union industry. Together, these companies empower financial institutions to analyze customer lifestyles, financial behaviors, and demographic factors, including personal interests and future aspirations. Utilizing this extensive data, Fintilect performs real-time analyses to forecast the most effective actions for engaging customers, along with the optimal communication channels and language to drive successful outcomes.
Leading this initiative, Rami Cassis, the founder of Parabellum, assumes the role of CEO. Grant Parry, founder of Connect FSS, will serve as chief strategy officer, while Fahd Rachidy, founder of Abaka, takes on the position of director of AI Global Sales.
Cassis emphasizes, “Today’s consumers expect to be recognized as individuals with unique life goals and aspirations. Through reliable execution, competitive pricing, and transparent communication, Fintilect equips banks, building societies, credit unions, and other financial service providers with hyper-personalized insights, enabling them to enhance customer engagement and increase market share via an innovative fusion of AI and digital capabilities.”
For those interested in the intersection of artificial intelligence and banking, the inaugural NextGenAI conference hosted by Finextra will explore the challenges and opportunities presented by this technology. The event is scheduled for November 26, 2024. Register your interest here.