Tifin, a comprehensive group encompassing various AI-driven fintech enterprises in the asset and wealth management sector, has achieved an impressive valuation of $842 million following a $109 million Series D funding round.
Recent investments from Franklin Templeton and Motive Partners, alongside earlier backers, underscore the company’s growing prominence. Established in 2018 as a fintech studio, Tifin transitioned into an operational business in 2020.
The organization contains distinct divisions: Magnifi, an investment search marketplace; Financial Answers, a consumer-focused financial media platform; Tifin Wealth, which offers personalization tools for advisors and wealth managers; and Distill, an AI-based analytics platform designed to enhance digital distribution for asset managers and wealth firms.
Proceeds from the latest funding will be directed towards enhancing Magnifi’s consumer platform, advancing Distill’s capabilities within asset and wealth management, and expanding operations beyond the United States.
Vinay Nair, CEO of Tifin, stated: “Hyper-personalized experiences are essential for the future of investment management, as clients increasingly seek more engaging and user-friendly digital solutions. At Tifin, we are developing algorithms that facilitate this across various wealth and investment journeys, leveraging natural language processing and conversational AI to enhance the user experience.”
He added, “Simultaneously, we are empowering our asset management clients with targeted, data-driven digital distribution through comprehensive automation.”