UK challenger bank Starling has introduced what it claims is the UK’s first AI tool designed to detect purchase scams.
The Scam Intelligence tool allows users to upload images and advertisements from online marketplaces, which are then evaluated for potential signs of fraud. Developed in partnership with Google Cloud, the tool offers personalized guidance to users.
Financial scams are increasingly costly for UK consumers, with over £1.17 billion lost to fraudsters in 2024. The Scam Intelligence tool marks Starling’s second initiative involving AI, following the launch of its Spending Intelligence service earlier this year.
“Fraud is a huge problem for UK consumers, and we believe AI can be a powerful tool to help tackle it,” said Graham Dury, director at Google Cloud in the UK and Ireland.
“We’re on a mission to help our customers be ‘Good with money’, from how they spend it to how they save and protect it,” added Catherine Britton, head of fraud risk at Starling Bank.