Plenty, a financial platform designed to facilitate discussions, management, and investment of money for couples, has successfully raised $2.75 million in pre-seed funding.
The funding round attracted notable investors, including Phenomenal Ventures, Kevin Durant and Rich Kleiman’s 35V, former Wealthfront CEO Adam Nash, ex-Stripe angels, and Inovia Capital.
Founded in 2022 by Emily Luk and Channing Allen, who previously collaborated at the fintech startup Even (later acquired by Walmart-owned One), Plenty was created out of a personal need. After getting engaged in 2021, the couple found it challenging to discover products that addressed their needs as millennials seeking to manage their finances together.
To meet this challenge, Plenty offers a goals-based investing platform that streamlines and automates the financial forecasting and investing process for couples preparing for life milestones.
The platform is accessible to individuals and couples through a paid membership, which provides access to wealth-building tools, partner features, a cash management product boasting an impressive 13 times the national average savings APY, and an automated direct indexing strategy.
Adam Nash commented, “Managing your financial life is difficult enough for one person, but building a financial plan for a couple? That’s a whole different ball game. Different priorities, different fears, and different goals. I’m excited to be a part of Plenty’s journey from the beginning.”