Novus, an impact-focused startup, has partnered with Visa and Railsbank to introduce a mobile application designed to reward users for making sustainable purchasing decisions.
Set to debut this summer, the app already boasts a waitlist of 15,000 eager users. It offers real-time impact points that users can earn, spend, save, and monitor throughout their shopping journey.
Through everyday transactions, members can allocate their impact points toward causes such as gender equality, global hunger alleviation, and ocean conservation. The app allows users to track their contributions in real time, providing visibility into the positive difference they are making, while also enabling them to monitor and offset their carbon footprint based on card usage.
Additionally, the in-app marketplace features a selection of ethical and sustainable brands, making it easier for users to adopt a sustainable lifestyle.
Jill Docherty, Executive Director of Business Development for Visa in the UK and Ireland, commented, “Digital payments empower consumers to understand, measure, and manage the social and environmental impacts of their spending. We are excited to collaborate with Novus in launching this innovative solution that enables conscious consumers to leverage their purchasing power for positive change.”