NatWest Group is collaborating with Amazon Web Services (AWS) to consolidate data from various sectors of its business, aiming to more effectively anticipate customer needs.
The UK-based financial institution intends to leverage AWS’s machine learning and data analytics capabilities, gaining new insights to better predict and adapt to future requirements across its retail, wealth, and commercial divisions.
Alison Rose, CEO of NatWest Group, stated, “This partnership highlights the strength of our vision, our dedicated workforce, and our data competencies. It will enable us to enhance customer service by creating financial products that are more seamless, personalized, and easier to understand and compare. Partnering with AWS allows us to achieve these goals swiftly, efficiently, and at scale.”
Scott Mullins, General Manager of AWS Worldwide Financial Services, remarked, “NatWest Group’s transition to AWS and their implementation of our machine learning tools will facilitate faster and easier development, training, and deployment of models. This will yield data-driven insights from across the organization, enabling rapid responses to customer needs, accelerating innovation, and scaling services to meet current and future business demands.”