Mastercard is launching Account Intelligence Reissuance, a GenAI-based fraud prevention service, in the Eastern Europe, Middle East, and Africa (Eemea) region.
The service equips banks with tools to identify compromised accounts and issue new cards proactively. It does this by automatically evaluating the risk levels associated with cards and providing AI-driven recommendations on which cards should be monitored or replaced.
Traditionally, issuers categorize primary account numbers (PANs) based on risk and reissue compromised cards, a process that can be costly and time-consuming. The Mastercard Account Intelligence Reissuance streamlines and automates this process, enhancing efforts to prevent both physical and digital card skimming.
Selin Bahadirli, Executive Vice President of Services for Eemea at Mastercard, states: “We have developed a comprehensive portfolio of fraud products that offer valuable insights and data. We’re excited to expand our offerings with Account Intelligence Reissuance, which allows issuers to aggregate data, measure risk, and prioritize the most compromised cards for reissuance. Powered by our advanced AI technology, this solution will significantly bolster credit card fraud prevention and customer protection across the industry.”
Mastercard is increasingly integrating AI into its Decision Intelligence services to help issuers assess account details, purchases, merchant data, and device information more quickly, facilitating real-time fraud detection.
The decision to introduce the new service in Eemea aligns with Mastercard’s recent opening of an Advanced AI and Cyber Technology center in Dubai, in partnership with the UAE’s Artificial Intelligence, Digital Economy, and Remote Work Applications Office. Plans are in place to expand the service to Asia Pacific, North America, and Latin America later this year.