Mastercard has launched a program aimed at helping issuers and partners enhance customer connections through personalized experiences and exclusive perks.
Mastercard Access Pass adds digital designs and special benefits to existing debit, credit, or prepaid cards with just a click. This allows users to retain their current cards and benefits while unlocking an additional layer of perks. Cardholders can customize their digital wallets with unique card art and gain immediate access to special offerings.
The McLaren Formula 1 Team and First Abu Dhabi Bank (FAB) are the first to implement Access Pass, providing cardholders with limited-edition card art, a McLaren Plus membership, and access to exclusive events, experiences, and merchandise.
Jorn Lambert, Chief Product Officer at Mastercard, stated: “With Mastercard Access Pass, we’ve created a seamless digital gateway to the passions that matter most to our cardholders. Together with incredible partners like the McLaren Formula 1 Team and FAB, we’re delivering exclusive experiences—starting in the UAE and expanding globally.”