Lloyds Banking Group is integrating technology from PrimaryBid to offer retail investors access to public company capital raises, including both equity and debt options.
The co-branded service will allow subscribers to receive instant notifications from PrimaryBid and participate in various transactions, such as IPOs, placements, block sales, corporate bonds, and gilts, with the ability to settle securities directly into their Halifax, Bank of Scotland, Lloyds, and IWeb Share Dealing accounts.
Manuel Pardavila-Gonzalez, stockbroking managing director at Lloyds Banking Group, expressed that the partnership aims to enhance visibility of primary markets across the group’s brands, with an emphasis on education.
“We are continuously seeking ways to help customers maximize their investments. By leveraging PrimaryBid’s technology, we can connect customers looking for innovative investment options, ensuring purchased shares are settled securely in their accounts.
“We’re already observing customer engagement with this new opportunity to participate in primary markets as part of their investment strategies, and we anticipate a growing interest in future activities.”
This initiative follows Lloyds’ launch of the ‘Ready-Made Investments’ service, which aims to simplify the investment process for newcomers by offering an affordable, straightforward way to begin investing. Customers can start building a portfolio from a pre-selected list based on their risk appetite with contributions as low as £50 a month or a £500 lump sum.