Swedish BNPL leader Klarna has surpassed 11 million active customers in the UK and has doubled its merchant base to 60,000 within a year.
The UK is now Klarna’s third-largest market globally, with revenue increasing by 30% in 2024 alone. The company’s growth has been fueled by recent partnerships with major brands such as Argos, eBay, Eurostar, and John Lewis.
“Eleven million UK customers is a significant milestone for us,” says Raji Behal, Head of Southern and Western Europe, UK & Ireland. “We’ve transitioned from challenger to champion, and we’re just getting started. With more retailers, smarter tools, and even better experiences, we’re empowering shoppers by putting money back into their hands.”