Klarna has developed a plugin for ChatGPT that leverages AI capabilities to deliver personalized product recommendations to shoppers.
To utilize this feature, users can simply install the Klarna plugin available in ChatGPT’s plugin store and request suggestions. The technology curates tailored product recommendations and provides direct links to purchase items through Klarna’s search and comparison tool.
Klarna highlights the plugin’s functionality with a relatable example: “If you’re struggling to find the perfect unicorn-themed gift for your niece’s birthday, just ask Klarna via ChatGPT for the best suggestions. If the initial options aren’t quite right, you can give feedback directly, and new recommendations will follow.”
Sebastian Siemiatkowski, CEO of Klarna, expressed his enthusiasm for the integration: “I am thrilled about our collaboration with ChatGPT, as it fulfills my ‘north star’ criteria, which I refer to as the ‘mom test’—meaning it should be easily understandable and beneficial for everyone. This plugin achieves that by being user-friendly and addressing numerous shopper challenges, ultimately delivering significant value.”