Juice, a UK-based alternative lending platform for digital founders, has successfully raised £25 million in funding.
The investment is provided by family offices Aern Capital and Falco Capital, along with a credit line from Paragon Bank. According to Juice, there is a £22 billion funding gap for SMEs in the UK, with over 55% of companies shifting away from traditional high street banks for their lending needs.
The startup aims to bridge this gap by utilizing real-time financial data, predictive analytics, and flexible credit lines to offer SMEs customized capital precisely when needed, free from dilution and hidden fees.
With this new funding, Juice is on track to achieve a £100 million loan book and £25 million in annual turnover by 2028. Kathrine Chan, CEO of Juice, stated: “This funding round represents a critical step for Juice. Our mission is to equip SME founders with not just capital, but also the actionable insights and flexibility they need to grow their businesses sustainably.”