Startup Grain has successfully raised over $50 million to develop an AI-driven platform focused on foreign exchange optimization and hedging. Founded in 2022, the company recently secured $33 million in a Series A funding round led by Bain Capital Ventures, with contributions from existing investors Aleph, Vessey Ventures, and Hanaco Ventures, following an initial $18 million seed round.
Grain’s innovative technology aims to optimize foreign exchange for cross-border transactions, automatically reducing the risks associated with currency fluctuations while identifying pricing opportunities to enhance sales conversions for its clients. With over 300 billion cross-border transactions occurring annually, amounting to more than $150 trillion, the volatility in foreign exchange presents a significant risk to international businesses, impacting their profit margins.
The company emphasizes the need for automated solutions that minimize financial risks and dynamically adjust currency pricing based on the unique profiles of end users at the point of sale. Its platform optimizes and hedges B2B micro-transactions and integrates seamlessly into sales interfaces. The AI-powered, automated solution allows CFOs and finance teams to incorporate FX risk-adjusted pricing directly into their front-end sales platforms.
By analyzing user data, Grain customizes pricing strategies to mitigate currency risk. The technology integrates with B2B software platforms, marketplaces, and payment providers, ensuring smooth global transactions with minimal friction. Currently, Grain processes over $1 billion in annual transactions and is expanding into sectors such as travel, payments, and accounts payable/accounts receivable (AP/AR) software. With its latest round of funding, the company aims to accelerate product development and intends to double its workforce, which currently consists of 25 employees, by the end of the year.
“Global commerce moves faster than ever, yet FX volatility continues to create barriers for businesses operating across borders,” says Dor Golan, CEO of Grain. “At Grain, we’re determined to shift the paradigm by transforming FX from a challenge into a competitive advantage.”