A group of former Google employees has successfully secured $90 million in funding for a startup aimed at democratizing the advantages typically enjoyed by family offices.
Investors in this funding round include Sequoia Capital India, Ribbit, Coatue, and more than 140 angel investors, among them former Google CEO Eric Schmidt. The startup, named Arta, is focused on leveraging technology to unlock the “financial superpowers” of the ultra-wealthy.
Arta is led by Caesar Sengupta, who previously held a prominent position at Google, overseeing key projects such as Chrome OS and the Next Billion Users initiative. Sengupta and several other Google executives departed the tech giant last year to establish Arta, which was initially known as Arbo Works.
Now emerging from stealth mode, the company describes itself as a comprehensive financial platform designed to help individuals aggregate their assets, curate their investment portfolios, and access expert services for their financial futures. Arta aims to eliminate administrative burdens, intrusive sales pitches, cumbersome user interfaces, and high fees.
The startup has also integrated AI to facilitate intelligent investing in public markets while providing access to alternative investment opportunities, including private equity, venture capital, and real estate funds. Additionally, Arta connects users with a network of financial and lifestyle professionals to assist them in safeguarding and enjoying their wealth.