Flex, a fintech company that assists business owners in automating their back offices, has acquired Maza, a fintech app focused on Spanish speakers, in a $40 million deal.
Maza will be rebranded as Flex Consumer, a new division dedicated to helping business owners manage their combined personal and business finances. This branch will be led by Maza founders Luciano Arango, Robbie Figueroa, and Siggy Bilstein.
Launched in 2022, Maza aimed to help Spanish speakers in the U.S. access financial products such as bank accounts and debit cards. The company soon recognized that many of its users were small business owners or solopreneurs, prompting the development of tools for automated entity formation, financial management, and payments.
This realization led to discussions of collaboration with Flex, which offers a comprehensive finance super app consolidating various back-office functions for seamless financial control. The partnership aims to integrate their platforms and speed up the development of owner-focused software.
Additionally, the deal includes a further $10 million investment from Wellington, which previously invested $15 million in Maza during an undisclosed Series A round.
“Maza was creating the ideal entry point for ambitious business owners to launch their ventures along with a range of consumer fintech products. Flex effectively connects both business and consumer needs within a unified finance platform, combining the offerings of Flex and Maza,” said Zaid Rahman, CEO of Flex.