Google is discontinuing Fitbit Pay in most countries and transitioning users to its Google Wallet system.
Fitness tracking pioneer Fitbit has been providing contactless payment options to its users since 2017, enhancing its offerings by acquiring the wearable assets of fintech company Coin to expand beyond its core services. In 2021, Fitbit, which had amassed nearly 30 million users, was acquired by Google in a multi-billion dollar deal.
Fitbit Pay will cease operations at the end of July, with users encouraged to set up Google Wallet instead. This transition does not affect customers in Saudi Arabia, Japan, or Taiwan.