As the June 2025 deadline for the European Accessibility Act draws near, Nexer Digital has initiated a compelling campaign titled ‘I Matter Too’ to highlight the significance of inclusive online experiences within the fintech industry.
This upcoming legislation mandates that businesses throughout the EU make their websites, applications, ATMs, card readers, and other digital interfaces fully accessible to individuals with disabilities. The ‘I Matter Too’ campaign encourages fintech companies to proactively adopt digital accessibility as a fundamental aspect of their strategic vision. It emphasizes that compliance should not merely fulfill legal obligations but should foster genuine inclusivity.
The campaign illuminates the challenges faced by those with disabilities in accessing essential digital services and applications, which have become integral to everyday life. A key feature of the campaign is a video that shares authentic stories from individuals who have encountered obstacles with inaccessible technologies and services.
Hilary Stephenson, Managing Director at Nexer Digital, stated, “The European Accessibility Act represents a vital advancement toward equality. However, merely adhering to compliance standards is insufficient. Through the ‘I Matter Too’ initiative, we urge businesses to seize this opportunity to exceed the basic requirements and truly prioritize accessibility.”