UK startup Elifinty has introduced its open banking-based “socially conscious” debt management platform aimed at helping consumers and creditors navigate the often fragmented and confusing debt management landscape. The company has launched the EliHUB, an end-to-end platform that leverages open banking and AI to offer personalized debt support, spend management tools, and direct connections to professional advisors and creditors.
Initially, Elifinty has rolled out EliHUB in the London boroughs of Southwark and Lambeth, with plans to make the platform available to all UK consumers soon. Additionally, banks, utility providers, housing associations, and other creditors can utilize TrustConnect, a platform designed to link businesses with their customers.
Maysam Rizvi, CEO of Elifinity, stated, “It’s unbelievable that until now, customers had nowhere to turn for fast and tailored advice for their financial problems despite the advances we’ve made in the financial sector through open banking. We have used open banking to make it easy for people to get an online bank account, the best mortgage deal, or a loan in a matter of minutes—so why not use open banking to provide fast and tailored financial advice as well?”