Fresh from securing £37 million in funding, London-based digital wallet Curve is seeking to hire over 50 customer experience professionals to deliver personalized services to its six million users.
In contrast to many financial institutions transitioning to entirely AI-driven support, Curve is prioritizing human expertise, utilizing AI solely where it enhances—not replaces—the personal interactions that customers value.
“AI is an incredibly powerful tool, but ultimately, it’s just that—a tool,” explains Shachar Bialick, founder and CEO of Curve. “While we experimented with generative AI for customer support and recognized its potential, we discovered it fell short in actually meeting customer needs, leading us to pivot away from automated bots in favor of experienced human support. Our users deserve an exceptional experience, especially when it involves their finances, which is something only humans can provide effectively at this time.”
The newly recruited team will concentrate on essential functions such as payment support, proactive fraud prevention, and ensuring that Curve’s offerings align with customer expectations.
“When dealing with finances, people seek more than just algorithms,” Bialick states. “They want to engage with someone who truly understands their needs. That’s why we’re expanding our customer experience team, allowing our community direct access to knowledgeable experts whenever assistance is required.”
Having raised nearly £300 million to date, Curve allows users to merge multiple cards into a single smart card and app. Earlier this month, the company partnered with Infact to offer real-time credit reporting for Curve Flex customers, and soon plans to launch Curve Pay, a digital wallet solution for both Android and iOS users.