Amplify, a fintech startup dedicated to promoting climate action through consumer spending, has officially launched its services in Ireland and the UK.
Backed by the Irish Government through Enterprise Ireland, Amplify’s innovative app donates 2% of every transaction to a climate initiative chosen by the user whenever they shop with partner brands committed to sustainability.
Users can support a variety of impactful causes, including organizations like Fashion Revolution, Friends of the Earth, Carbonfund.org, and Rainforest Trust UK.
Conor O’Laoire, CEO and co-founder of Amplify, emphasizes the company’s aim to expand its user community and partner network across these regions. He stated, “Amplify’s ultimate vision is to establish a global network of sustainable brands and environmentally conscious consumers, fostering a united effort towards climate action. By enhancing the positive effects of every sustainable purchase with a climate donation, we can elevate the influence of conscious consumerism significantly.”