The Every Action Counts (EAC) coalition has developed a comprehensive guidebook aimed at assisting companies in their engagement with consumers regarding climate-related matters.
Established last year, the EAC coalition includes a diverse group of organizations, particularly from the financial sector, along with experts focused on sustainability and biodiversity conservation. Their collective goal is to identify strategies that empower individuals to lessen their environmental footprint.
The newly released Green Digital Practices Guidebook serves as a valuable resource, offering direction on how to innovate and create positive impacts through everyday consumption that benefits the climate, nature, and society. The guide features compelling case studies from notable organizations such as Rabobank, BBVA, Ant Group, and FNZ.
For instance, Ant Group has initiated a green fintech program that educates 1,000 emerging talents and technology leaders from developing markets each year. Participants will explore sustainable financial products, equipping them to create their own green fintech solutions.
In a similar vein, Acorn, a subsidiary of Rabobank, is facilitating access for smallholder farmers in the Global South to the voluntary carbon market. In just under three years, over 25,000 farmers have been enabled to participate, receiving payments for ecosystem services as a strategy to combat climate change.
For further insights, you can access the guidebook here:
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