Fintech startup ekko is leveraging growing consumer concern over climate change by launching a crowdfunding campaign on Seedrs to introduce an innovative debit card that integrates sustainability into every purchase.
With the ekko debit card, clients can make a tangible impact: for every five transactions, funding is allocated to collect one plastic bottle before it reaches the ocean, and for every 50 transactions, a tree will be planted on their behalf.
The accompanying ekko app enables users to track their personal contributions through a ‘Carbonmeter’, monitor their carbon footprint, and see how many bottles have been collected. Additionally, the app provides access to a curated selection of sustainable brands offering eco-friendly products and services.
The company aims to plant over 50 million trees and stop more than 500 million bottles from entering the oceans within the next five years.
In its crowdfunding effort, ekko has set a goal of £300,000 and achieved over £250,000 from 91 investors on its very first day. Co-founder and CEO Oli Cook states: “Our mission is to empower everyone in the fight against climate change. While we’re starting with a card that helps plant trees and remove ocean-bound plastics, our ambitions extend far beyond this initiative. We seek to attract investors who are passionate about joining us on this journey.”