CaixaBank has introduced an innovative generative AI agent designed to assist users of its mobile banking app. This tool enables customers to explore various products, compare available options, and select the best fit for their individual needs.
Initially focusing on card-related transactions, this new functionality has already been made available to 200,000 customers. Developed on Google Cloud, the AI agent can address inquiries regarding card features, facilitate comparisons between different options, and recommend the ideal card based on user preferences. Customers also have the opportunity to engage in a conversation with the AI bot, seeking additional information before applying for the recommended card directly through the app.
In February, CaixaBank unveiled an ambitious €5 billion technology roadmap, emphasizing the incorporation of generative AI into its core operations. As part of this strategy, the bank has formed a dedicated team of over 100 professionals to focus on the implementation of generative artificial intelligence across various internal processes and customer services.
This latest initiative coincides with CaixaBank’s ongoing efforts to enhance its mobile app, aimed at redesigning frequently used functions to improve the overall user experience.