UK fintech company Bud has introduced a generative AI core and a chatbot that harnesses Google’s PaLM2 large language model to provide personalized customer insights.
The new AI logic core will enhance Bud’s current lending and affordability solutions, as well as its money management application. It will also be integrated into a novel intelligent agent designed to address customer inquiries.
Named Jas, the chatbot utilizes enriched data derived from previous consumer transactions to deliver “hyper-personalized” responses to customer questions and to recommend appropriate credit products or financial planning advice tailored to individual needs.
Ed Maslaveckas, founder and CEO of Bud, emphasized the transformative potential of this technology: “We can unlock an endless array of insights for our clients, enabling them to enhance marketing initiatives, refine customer segmentation, and optimize various operational facets. This represents a significant advancement, as we launch a logic core that provides real-time, limitless insights for both individual customers and corporate clients.”