Fintech company Bud has formed a strategic partnership with Nordic eco-payments provider Enfuce to introduce its innovative ‘My Carbon Action’ service to the UK market.
This collaboration integrates Bud’s advanced Open Banking and transaction enrichment capabilities with Enfuce’s sophisticated carbon tracking technology. The result is a comprehensive tool that empowers UK consumers to visualize the environmental impact of their spending habits.
By leveraging this partnership, users can enhance their transaction data with personalized scores derived from categorized expenditures.
Ed Maslaveckas, the CEO of Bud, highlighted the evolution of Open Banking: “We are witnessing a rapid maturation of Open Banking as a straightforward pathway for banks and financial institutions to deliver cutting-edge solutions via their mobile applications. Our collaboration with Enfuce exemplifies how what once required substantial technical effort can now be seamlessly integrated within weeks.”
Maslaveckas emphasized the significant opportunity banks have to offer this level of personalization on a large scale, an initiative that Bud eagerly anticipates as it continues to expand its suite of Open Banking solutions.