BNP Paribas Personal Finance has partnered with SuperTech to establish an innovation lab in the UK, designed to tackle data-driven challenges within the financial services industry.
The lab is actively seeking applications from SMEs, as opposed to traditional fintechs, for an incubator program aimed at leveraging external data and insights to enhance customer engagement with financial services.
Participants in the program will have the opportunity to collaborate with BNP Paribas Personal Finance and access various business support services, including flexible co-working space at Birmingham-based STEAMhouse, mentorship from experienced professionals in financial services, investment pitch opportunities, and tailored one-on-one support.
The program will conclude with a showcase event where participants can present their products and services to executives from BNP Paribas during the organization’s “Innovation Week” in May 2024.
Stephen Hunt, CEO of BNP Paribas Personal Finance UK, stated, “To maintain our leadership in personal finance, it’s essential that we remain open to new ideas, enabling us to provide better products, services, and solutions for our customers and partners, which is the essence of this partnership.”