BBVA and Visa are enabling customers to personalize their payment cards using the AI-powered Image Playground feature on their iPhones.
BBVA customers in Spain with an iPhone 15 Pro or newer can navigate to the cards section of their banking app, select the Visa card they wish to personalize, and either use one of their own images or describe the desired design. Apple Intelligence’s Image Playground will generate several options, and the chosen design will be instantly updated in the BBVA app wallet.
Currently, this feature is available only for virtual cards, but soon customers will be able to design physical cards that will be delivered to their homes. There are no limits on the number of images users can create, though designs must adhere to specific restrictions to protect copyrights and ensure content appropriateness.
Javier López Chicote, head of innovation at BBVA retail client solutions, stated: “For decades, the image of a bank card has been rather generic and uniform for all customers. At BBVA, we wanted to change that and place the customer firmly at the center: now they can personalize their card design using the power of Apple Intelligence, giving it a unique style that reflects their tastes.”