Klarna Introduces New Membership Program
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Klarna Introduces New Membership Program

As Klarna evolves from a Buy Now, Pay Later (BNPL) provider to a comprehensive banking entity, it has introduced a global membership program that offers a range of benefits including cashback, travel perks, and lifestyle rewards.

The program features two tiers: Premium, priced at €17.99 per month, providing over €2,000 in benefits annually, and Max, available for €44.99 per month, offering more than €5,000 worth of perks each year.

Members enjoy advantages such as airport lounge access, travel insurance, ClassPass memberships, and subscriptions to popular publications like Vogue, GQ, Headspace, The New York Times, and The Times and The Sunday Times.

Additionally, members can convert their earned Klarna cashback into rewards with various travel and hospitality partners, including airlines like Air France-KLM, British Airways, United Airlines, and Turkish Airlines, as well as hotel groups including Accor, IHG Hotels & Resorts, Radisson, Global Hotel Alliance, and Wyndham.

David Sandström, Klarna’s Chief Marketing Officer, comments: “For decades, exclusive perks such as airport lounge access, concierge-style subscriptions, and premium travel insurance were only available to elite credit card holders. Klarna is changing that. Through Klarna memberships, consumers can enjoy travel, lifestyle, and digital experiences in one seamless plan, without the burden of credit-based rewards or hidden costs.”