Klarna has teamed up with AI-powered gifting platform Nift to provide personalized gifts aimed at enhancing customer loyalty.
Through this partnership, Klarna will use Nift to “thank” customers by offering gift options tailored to their individual preferences and interests. These gifts allow customers to explore and try new products and services from a diverse network of brands within Nift’s merchant ecosystem, including Chewy, Fabletics, HelloFresh, Laura Geller, NatureMade, Quince, and SiriusXM.
This collaboration benefits the partners in Nift’s closed ecosystem by helping them attract new customers, addressing the increasing demand for engaging and meaningful interactions as the effectiveness of traditional advertising diminishes.
David Sandstrom, CMO of Klarna, stated: “By partnering with Nift, we’re able to thank our customers for making a purchase with surprise, high-value gifts that introduce them to new brands, products, and services curated just for them.”