BBVA has launched a revamped mobile application designed to enhance user experience through quicker response times and personalized features using artificial intelligence.
The updated app allows customers to customize their interface according to their unique financial preferences. A standout improvement includes the upgraded virtual assistant, Blue, which now provides answers in natural language.
Additionally, BBVA has introduced a new financial coaching feature within the app. This coach evaluates users’ financial circumstances—analyzing income, expenses, savings, and loans—to identify enhancement opportunities. Users can choose whether to set savings goals or expense management targets, while the coach recommends tools and strategies tailored to individual spending trends.
Other notable features of the app include easy access to digital cards and Bizum for instant transactions, reminders for upcoming payments, an array of investment fund options, and a digital piggy bank for specific savings goals.
“2025 will mark the beginning of a new strategic chapter for BBVA, where we are committed to embedding a customer-centric approach in all our endeavors,” said CEO Onur Genç. “This revamped app is a prime example of that commitment, offering each customer a personalized experience.”