Alinea Invest has successfully secured $10.4 million in Series A funding to develop its investing app aimed at the Gen Z youth market.
Founded in 2021 by Anam Lakhani and Eve Halimi, who previously worked at Goldman Sachs and Citi, Alinea has rapidly gained popularity, amassing over 1 million users, with 92% identifying as women and 70% as Gen Z. Last year, the company achieved remarkable growth, with a 6x increase in revenue, reaching a run rate of $6 million, all while being powered by a team of just 10 individuals.
According to co-founder and co-CEO Lakhani, Alinea was designed to align with young people’s investment preferences: “You want structure and advice, but you also want the freedom to make your own calls. It’s like ordering the salad and the fries.”
With an estimated $84 trillion set to transition from Baby Boomers to younger generations in the coming decades, both Gen Z and women are poised to inherit a significant portion of wealth. However, they have largely been overlooked by traditional financial institutions.
With the new funding, Alinea plans to introduce AI Allie, a personal finance coach that acts as a savvy, supportive friend. Allie will assist users in navigating their financial decisions, aligning investments with personal values, and creating plans that accommodate their lifestyles and incomes.
As Lakhani points out: “The question shouldn’t be, ‘Can I trade?’ It should be, ‘How do I grow $5,000 in a way that works for me?’”
The Series A round was led by Play Ventures, with additional participation from GFR Fund, Y Combinator, Gaingels, FoundersX, F7, and Visible Ventures.