Trading and investment platform eToro is set to launch an innovative advertising campaign powered by artificial intelligence in anticipation of the Paris 2024 Olympic Games.
This cutting-edge campaign will span the entirety of the 16 days of live Olympic coverage, featuring prominently on Eurosport and streaming platforms such as discovery+ and Max, reaching an audience in 45 markets and 19 languages.
The campaign will be realized using Lightricks’ newly unveiled AI-driven video editing and storytelling tool, LTX Studio. This advanced technology allows for the creation of visual content—both still images and animations—without the need for traditional on-site filming.
Nir Szmulewicz, Chief Marketing Officer of eToro, stated, “This campaign exemplifies how eToro empowers investors worldwide to engage with global markets, interact with one another, and utilize the resources needed to enhance their financial knowledge and capabilities.”
He further emphasized, “eToro has consistently harnessed emerging technologies to foster innovation for our users, and our strategy concerning AI is no exception. We are already implementing AI across various facets of our operations, including marketing and customer support.”