PayPal is set to launch its new advertising platform in the UK, utilizing its extensive customer data to assist merchants in better targeting their advertisements.
With PayPal Ads, personalized offers can be presented to customers based on their previous purchases. This initiative will incorporate the PayPal advanced offers platform, introduced last year, which allows merchants to connect with customers based on specific products they have purchased online, even down to the stock keeping unit level.
The rollout of this new service will occur in phases, with customers expected to start seeing ads from July 2025.
Mark Grether, Senior Vice President & General Manager of PayPal Ads, emphasizes the connection between commerce and advertising. “We believe that the advertising solution we are creating at PayPal will become an essential marketing and revenue channel for merchants, both large and small,” he states. Grether, who joined PayPal from Uber last year, adds, “In today’s shopping landscape—one that is dynamic, transparent, and omnipresent—brands require a partner capable of reaching these empowered consumers. PayPal, with its vast consumer insights, will enable brands and merchants to not only meet demand but also excel in this evolving commerce ecosystem.”