Buy now, pay later provider Sezzle is gamifying on-time payments with a new loyalty program aimed at promoting financial responsibility.
Named Payment Streaks, this feature rewards consumers for making consistent and timely payments. Users who achieve payment streaks can advance through loyalty tiers, unlocking benefits such as entry into monthly giveaways and bonuses for referring friends.
In a market that has faced criticism for encouraging debt accumulation, Sezzle emphasizes this initiative as part of its commitment to fostering financial responsibility.
Charlie Youakim, CEO of Sezzle, stated, “We understand the importance of timely payments in building trust and credibility, and the Payment Streaks program incentivizes and recognizes our users for their dedication to meeting payment obligations.”
Streaks is currently available to shoppers in the U.S. through the Sezzle mobile app, with access for Canadian shoppers expected later this year.