German fintech lemon.markets is entering the Brokerage-as-a-Service segment through a partnership with sustainable banking provider Tomorrow, transitioning from Solaris Bank. The collaboration, set to begin in August, will allow Tomorrow to leverage lemon.markets for its entire investment value chain. This includes both the initiation of new securities transactions and the migration of securities accounts for current Tomorrow customers.
Inas Nureldin, co-founder and co-CEO of Tomorrow, expressed enthusiasm about the partnership, noting its potential to expand their investment offerings. He highlighted the simplification of their setup, stating, “With this collaboration, we are also simplifying our investment setup by consolidating our services: Instead of working with three partners as before, lemon.markets covers all services for us.”
Tomorrow currently offers ‘Tomorrow Better Future Stocks’, a sustainable investment fund aligned with the Paris Agreement. Having obtained a license as an investment firm from the German regulator BaFin in January, lemon.markets launched its white-label solution in March, providing financial service providers and fintechs with the regulatory, operational, and technological infrastructure needed for processing securities transactions via an investment API.
Additionally, BNP Paribas acts as custodian for all transactions, while Deutsche Bank facilitates payments between lemon.markets and its end-users. Tradegate Exchange will provide investors with access to a variety of financial instruments.
Following the launch of its first ETF offering with initial partner beatvest, lemon.markets is further diversifying its portfolio with funds from B2B WealthTech AllFunds. Max Linden, CEO and Founder of lemon.markets, stated, “With Tomorrow as our first partner from the banking segment and the cooperation with Allfunds for our second product launch after ETFs, we are sending a clear signal to the market. We support banking providers with our modular infrastructure to enable customised investment solutions. With strong product providers such as Allfunds at our side, we are constantly developing our offering in line with the needs of our partners. We offer the infrastructure that enables efficient and easy access to a wide range of investment products.”