Bourgeois Boheme (BoBo), a European fintech aimed at high-net-worth individuals, has successfully raised €6.5 million in a seed funding round led by Graphit Lifestyle. The startup promises instant transactions of up to €1 million and claims to be the first fintech to digitize family cash flow management while ensuring secure and seamless high-value transactions through proprietary security systems enhanced by AI database analysis.
Headquartered in Lithuania, BoBo is focused on simplifying unlimited wire transfers and card transactions for ultra-high-net-worth individuals (HNWIs) while also managing geographically dispersed assets. The company aims to tap into the growing number of young HNWIs who currently rely on private banking and family offices—services that often prioritize asset growth but fall short in adopting cutting-edge transactional technologies.
One of BoBo’s standout features is its secondary-account management system, which enables authorized third parties to conduct transactions on behalf of the primary account holder, handle invoices, and reconcile household expenses. Additionally, users can incorporate a payment chip for transactions into various accessories such as watch straps, car gloves, key fobs, or jewelry.
Based on the selected card membership package—Debutant, Star, or Legend—BoBo offers premium metal or solid 18k gold cards, powered by Mastercard, along with exclusive 24/7 lifestyle assistance and a dedicated relationship manager from a Swiss-based private membership club.
Hugo Gomez, CEO of BoBo, remarked, “Private banks have traditionally catered to ‘old money,’ but today, a new generation of wealth has emerged, with 75% of them operating businesses beyond their national borders. Our goal is to provide them with a modern payment-based solution so they can safely and easily execute large transactions directly through an app.” He added that the recent funding will enhance the service by expanding functionalities for managing high-volume payments, including an administrative panel for third-party management and opening operations in the MENA region.